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Review Ghost

Paste the review. Pick the tone. Post it.

Any review, from any platform, gets three ready-to-post responses — Apologetic & Conciliatory, Solution-Focused, and Warm & Personal — each matched to your brand voice. Read all three, pick the one that fits the moment, edit if you want, post.

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REVIEW GHOST — RESPONSES

1-STAR REVIEW · GOOGLE

THREE RESPONSES · PICK ONE

"Waited 45 minutes past our reservation and nobody even apologized. Used to love this place. Won't be back."

Apologetic & Conciliatoryready ✓
Solution-Focusedready ✓
Warm & Personalready ✓

The Reply Everyone Reads

The review hurt. Your reply is what they'll judge you on.

Here's the part nobody tells you: the response isn't for the reviewer. It's for the thousand future customers who read the exchange — and they're not judging you on the complaint. They're judging you on how you handled it.

I replied to a 1-star review at 11pm, annoyed, and defended myself point by point. It reads terribly. It's been the top exchange on our Google page for two years.

Cost: permanent, public, self-inflicted

We just stopped responding. Forty unanswered reviews later, the silence had its own message: nobody's home. A competitor with worse ratings and better replies looked more alive than us.

Cost: the impression nobody cares

Every response took me twenty minutes because I rewrote it five times, terrified of making it worse. Twenty minutes, per review, across three platforms. It became a job I dreaded.

Cost: hours weekly, dread daily

The Difference

Answer every review like your best day, every day.

Before

Written angry, at night, straight into the box

Defensive point-by-point rebuttals

One tone for every platform and every mood

Twenty minutes of rewriting, per review

Or worse — forty reviews, zero replies

→

After

Three calm, considered drafts in seconds

Acknowledgment first — never defensiveness

The right tone for the platform and the moment

Read, pick, tweak, post — fifteen seconds

Every review answered — the page looks alive

What you get

Any Review, Any Platform

Google, Yelp, Trustpilot, App Store, anywhere — paste the full review, any length, any rating.

Paste From Anywhere

Three Tones, Side By Side

Apologetic & Conciliatory, Solution-Focused, and Warm & Personal — three genuinely different responses, not one draft in three lengths.

Pick, Not Draft

Copy The One You Want

Each response has its own copy button — grab exactly the one you're posting without touching the other two.

One-Click Copy

Your Brand's Voice, Not A Bot's

Describe how the brand sounds and all three responses wear it. Leave it blank and you get a warm, professional default.

Voice-Matched

Never Defensive. Ever.

Every response acknowledges before it addresses substance — no point-by-point rebuttals, even when the complaint is unfair.

Written For The Onlookers

Export & Post

Download all three as PDF or DOCX, or copy the one you're posting straight to the platform.

PDF & DOCX

PART OF THE CREATIVE AGENCY SUITE

Review Ghost protects the reputation your other work builds.

Review Ghost stands on its own — paste a review, get three responses back. It also fits alongside the rest of the Creative Agency Suite for anyone running new business and reputation side by side.

Works well together

Cold Pitch Engine

Both tools protect the same thing — how your business sounds to a stranger, whether they found you or you found them.

Works well together

Pitch One-Pager

Building an agency new-business case? Strong reviews and a sharp pitch page both help close the deal.

How It Works

From notification to posted in four steps.

1

Paste The Review

Straight from Google, Yelp, Trustpilot, the App Store — any platform, any rating.

2

Set The Voice (Optional)

Describe how your brand sounds, or skip it for the warm professional default.

3

Read All Three

Apologetic & Conciliatory, Solution-Focused, and Warm & Personal — fifteen seconds to find the one that fits.

4

Copy And Post

Grab the one that fits, edit if you want, and post. On to the next one.

The Three Tones

Same review, three right answers. Context picks the winner.

There's no universally correct review response — there's the right tone for this platform, this sentiment, this moment. Review Ghost gives you all three and lets your judgment make the call.

Apologetic & Conciliatory

Acknowledges the issue fully and expresses genuine regret — built for the hardest reviews and raw emotion.

Solution-Focused

Leads with what's been done or will be done to resolve it — the workhorse for Google and Trustpilot.

Warm & Personal

Human and conversational, builds connection while addressing the concern.

Built For Anyone With A Review Page

If a stranger's stars can ruin your morning, it's for you.

Restaurants & Hospitality

High volume across Google, Yelp, and TripAdvisor — every table's story answered well.

E-Commerce Brands

App Store and Trustpilot response management at scale — consistent voice at any volume.

Healthcare & Clinics

Patient reviews answered with genuine empathy — and the discretion patient privacy demands.

Agencies

Reputation management across a dozen client accounts — every response on-brand, every time.

✦

Why It Matters

Responding to reviews is the most high-visibility, low-priority task in business — so it gets done badly, or not at all. Both mistakes are public and permanent. The fix isn't trying harder at 11pm; it's never writing from a cold start again.

Review Ghost

$12/mo
  • Any Review, Any Platform
  • Three Tones, Side By Side
  • Copy The One You Want
  • Your Brand's Voice, Not A Bot's
Start your free trial →

✓ No credit card required · 3-day free trial, then $12/mo · cancel anytime

New users get a free 3-day trial of every tool in the Creative Agency bundle.

The review is permanent. So is your reply.

Somewhere on your review page right now is an exchange a future customer will read before deciding. Make sure your half of it was written calm, considered, and in your brand's best voice — not at 11pm on a bad night.

Start your free trial →

Does it work for Google, Yelp, and other platforms?

Yes. The response format works across all public review platforms. Mention the platform if the character limit matters — Google and Yelp have different norms.

Can I describe my brand voice, and add my business name and contact details?

Yes. Put your tone (e.g., 'direct and unpretentious,' 'warm and community-focused') and any real details in the brand voice field: your business name, how guests can reach you, your usual remedy. Review Ghost uses supplied details as written and doesn't make up names, contact details or promises you haven't given it, so anything you leave out stays general.

What about clearly fake reviews?

Review Ghost can write a calm, professional response that notes the discrepancy without accusation — which often serves you better than flagging it for removal.